Google loves articles as it sees these as fresh up to date content for it’s search engine and if an article is written well you may find this ranking in Googles top 10 search results. Articles can be written on every subject imaginable and provide really useful information to surfers and potential customers of course.

Articles can be any length from 50 to 350 words as long as they cover the subject thoroughly and contain links back to your website in order for the surfer to click through to your web page. There are literally millions of articles on every subject in the Google search engine providing information on lots of subjects, in fact if you do a search on Google for diy tips you will find lots.

How Can Articles Help with Higher Rankings?

Articles can help with higher rankings as you use your most important keywords/phrases within the article itself within links back to your website, Google will crawl the article and pick up on the keywords/phrases and links and if it finds your content important and relevant enough to the keywords searched for, will rank your website higher.

To find out more about article marketing for your website, please contact us.

A lot of small businesses don’t understand the importance of SEO and internet marketing for their business. The Google search engine is a business like any other and they make there revenue from pay per click, these are the sponsored Google ads on the top and to the left of the results pages (see below).

This is where a lot of small businesses and start-ups make the mistake of spending lots of money on pay-per-click ads, thinking they will make a fortune from the traffic that visits their website, sadly a lot of the time this is not the case. Google do not tell you how to use their adwords model to get the best from your campaign and a lot of the time businesses are left out of pocket.

How Can SEO help Small Businesses?

SEO ( search engine optimisation) can help small businesses to rank their websites higher in Google and other search engines, by simply analysing your competitors on Google and creating a strategic web marketing plan in order to compete with them on the same level. This involves on-page search engine optimisation and a solid link-building campaign together with keyword analysis which is important for ranking on Google for the correct keywords/phrases.

Google provides free traffic to your website.

To put this in a nutshell, Google provides us with a way to get free traffic from it’s search engine and if your business is not coming up in the top 20 search results for your most important keywords you are losing out to your competitors big time!

Phoenix Marketing based in Northampton can help your business to rank higher on the search engines and will write a FREE web marketing plan and competor analysis tailored to your website.

To find out more please contact us.