Small Businesses Don’t Understand the Importance of SEO.
A lot of small businesses don’t understand the importance of SEO and internet marketing for their business. The Google search engine is a business like any other and they make there revenue from pay per click, these are the sponsored Google ads on the top and to the left of the results pages (see below).
This is where a lot of small businesses and start-ups make the mistake of spending lots of money on pay-per-click ads, thinking they will make a fortune from the traffic that visits their website, sadly a lot of the time this is not the case. Google do not tell you how to use their adwords model to get the best from your campaign and a lot of the time businesses are left out of pocket.
How Can SEO help Small Businesses?
SEO ( search engine optimisation) can help small businesses to rank their websites higher in Google and other search engines, by simply analysing your competitors on Google and creating a strategic web marketing plan in order to compete with them on the same level. This involves on-page search engine optimisation and a solid link-building campaign together with keyword analysis which is important for ranking on Google for the correct keywords/phrases.
Google provides free traffic to your website.
To put this in a nutshell, Google provides us with a way to get free traffic from it’s search engine and if your business is not coming up in the top 20 search results for your most important keywords you are losing out to your competitors big time!
Phoenix Marketing based in Northampton can help your business to rank higher on the search engines and will write a FREE web marketing plan and competor analysis tailored to your website.
To find out more please contact us.
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We don’t get involved too much in link baiting, but free tools are out there to help you pull links organically. Takes some research to dig through all the trash offers or you could put money into developing your own. We prefer to use web-based form tactics – people just feel more comfortable submitting a form so they don’t have to subscribe to anything. Just my 2 cents.
Aw, this was a definitely high quality post. In theory I’d like to write like this as well – getting time and actual effort to make a very good write-up..
. but what can I say… I procrastinate alot and in no way appear to get something carried out.
Hi, Thank you for your article. I know many which may find this helpful. This economic climate taking a turn has adjusted stuff in ways that most people today really don’t think about. We are not in the 2006 financial state any longer and issues are different. Nonetheless… Thank you for your article once again I’m going to check in once again later on!